CNN has actively carried out the exploration of media convergence. With the emergence of Youtube, Facebook, Twitter and other forms of new media, CNN seized the opportunity to cooperate with them in the important events. In the ‘News Battle’ of the 2008 U.S. presidential election, CNN boldly attempted the touch screen technology which was called‘MagicWall’ that applied the interface based screen design, multi-windows dialogue, virtual reality and other high-tech means. The full use of the media convergence of Internet and mobile phone madethe audience rating of CNNreach the highest in the U.S. election.
In the convergence of many new media, the cooperation of CNN and Facebook was typical. In 2009, CNN and Facebook in common reported the inauguration of Obamain the web page. The ‘Facebook Connect’from the upper left side of the web pageembedded CNN live video screen. On the right side is the Facebook users’ personal status information. The users would be able to comment immediately at the live time. In the bottom of the web page is the information about other friends and the inauguration.As a result, CNN gained a complete victory in Obama’s inaugural report.
(https://www.jeffreydonenfeld.com/blog/2009/01/cnn-making-facebook-status-the-next-twitter/) [Accessed 05 March 2016]
Posted by: Jie Yu
Student ID: 28113934