2. What is media convergence

Media convergence, an ongoing media phenomenon, has been a continuous development and on-going discussion. On the one hand, some researchers consider media convergence to be different media technological remediation or join together to produce a ramification (Pool, 1983; Nicholas, 1988; Bolter & Grusin, 1999). For example, Pool, the first person to draw attention to media convergence pointed out that convergence blurs the lines between media platforms. One the other hand, others argue media convergence is more about content aggregation and a shift in communication through the integration of different media platforms (Jenson, 2010; Jenkins, 2006). Jenkins (2006) emphasizes that media content and audience have profoundly changed as the cooperation and collaboration of different media industries and technologies changed.

Drawing on the discussion above, we conclude that media convergence is a comprehensive media phenomenon as it includes the integration of technologies, cooperation of industries, development of marketing, changes of media forms, and shifts of relationships between audiences and medias (Silverstone, 1995; Grant & Wilkinson, 2009; Meikle & Young, 2011). More importantly, media convergence plays an extraordinary role in media production, distribution and interaction under the contemporary media environment. In this project, we will analyze how media convergence effect “American Presidential Election”.

References:

Bolter, J., D. &Grusin, R. (1999). Remediation: Understanding New Media, Cambridge, Mass.: MIT Press.

Grant, A. & Wilkinson, J. (2009). Understanding media convergence. New York: Oxford University Press.

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: New York.

Jenson, (2010). Media convergence. London: Routledge.

Meikle, G., & Young, S. (2011). Media convergence: Networked digital media in everyday life. Palgrave Macmillan.

Negroponte, N. (1995). Being digital, London: Hodder and Stoughton.

Pool, Ithiel de Sola (1983). Technologies of Freedom, Cambridge: Belknap Press of Harvard University Press.

Silverstone, R. (1995). Convergence Is a Dangerous Word. Convergence: The International Journal of Research into New Media Technologies, 1(11), 11-13.Posted

Posted by : JUN  ZHANG

Student ID:   27945804

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