1. Introduction

In recent years, with media digital technology development and progress, media convergence has become an inescapability phenomenon. “ Media convergence is already being implemented with varying degrees of enthusiasm and speed among the world’s media companies”( Huang, E., et al, 2006, P84). Because of the digital advance, media convergence effect transmission process more deeply, traditional media which include newspapers, radio, television and magazine has combine with some social media such as the Twitter, Facebook , YouTube and so on. These media interact with each other and make text, pictures, sound, video and other information are available through a unified coding technology into digital, and also prompted an information terminal that audiences would receive information from variety media .In this content, media convergence has attract more attention.

In addition, media convergence revolutionized the traditional way of reporting news and also improve the ability of disseminate information. American Presidential Election is the typical case in media convergence in recent years. From the television debate between Kennedy and Nixon(1960), then Obama won the succeed and attract more vote in Twitter and Facebook(2008), moreover, Hillary  Clinton update promotion articles on Feed and make people know more about her. These presidential candidates used media convergence more effective and attracted more voters’ support. Therefore, media convergence has changed the mode of transmission and effect American Presidential Election.

This article will use the media convergence as a theoretical  basis, and analyze typical presidents’ behavior on different media during Presidential Election, discuss how media convergence effect “American Presidential Election”.


Huang, E., Davison, K., Shreve, S., Davis, T., Bettendorf, E. and Nair, A. (2006). Facing the Challenges of Convergence: Media Professionals’ Concerns of Working Across Media Platforms. Convergence: The International Journal of Research into New Media Technologies, 12(1), pp.83-98.Posted by:  Qi Zhang

Posted by:  Qi Zhang

Student ID: 28076826




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